05
2012
We’re All Development Officers Now!
A post by James V. Toscano A much emailed and referenced article from McKinsey Quarterly by Tom French, Laura LaBerge and Paul McGill, “We’re all marketers now,” stresses the need for commitment from everyone in an organization to fully engage customers. The authors advocate a total organizational approach to marketing. Quoting the article: “…customers no longer separate marketing from the product—it is the product…In the era of engagement, marketing is the company.”
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2012A New Beginning?
A post by James V. Toscano Memorial and honor gifts, the subject of a recent post, are kissing cousins to those hot responder gifts that arrive moments after catastrophe occurs. Now we hear that the Red Cross, with a pool of about 500,000 such donors, will join analysts at the Wharton School to discover messaging and tools to increase response rates from this group, typically only 10% the next year. Such donors are “the single biggest channel through which we can acquire new donors is in response to a disaster,” according to their senior director of market intelligence , although…
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2012Memorial and Honor Gifts
A post by James V. Toscano TRADITIONS. Couples getting married usually are “registered” at places ranging from Tiffany to Target. Now along comes a story in the Wall Street Journal about couples who “have everything” registering on such sites as the Heiffer Project and Oxfam. The Journal tells us of a prospective bride who forgoes a bachelorette party for one of decorating cupcakes for the homeless. Lucette Lagnado, the reporter, observes on extending the traditional formula to “Something old, something new, something borrowed and something blue,’ by adding ‘something to give to charity.” However, the latest daughter in the Post…
03
2012
Guest Post – Three Keys to a Successful Capital Campaign
Post by Linda Lysakowski, ACFRE 1. Recruit the best volunteer leadership for your campaign. The campaigns that have the best volunteer leaders are the most successful ones. Don’t just choose a leader because they love your organization or because they are a “big name in town.” I’ve seen both of these cases and they are always disastrous. On the other hand, one of my clients ran a very successful capital campaign, having never done annual fundraising, with no staff and a committed but not influential board. The secret? They recruited an “honorary” campaign chair that was influential enough to…
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2011A Baker’s Dozen: New Year Resolutions for the Development Officer
Post By James V. Toscano 1. I will always remember that it’s the donor’s money. 2. I will always remember that fundraising is about the donor, not me. 3. I will always remember that donors need to be thanked and feel wanted as a vital element in the organization. 4. I will learn to cherish volunteers.
15
201110 Best Federal Government Revenue Sites
Post by James V. Toscano The federal government has made great strides in the past decade in clarifying the incredibly complex webs of funding streams emanating out of Washington. 1. The single best site is grants.gov. Managed by the Department of Health and Human Services it is an up-to-date repository of current sources of the fed’s largesse. The site helps you find opportunities and then helps you apply for them. There are many other features that make this a frequent stopover. Government benefits, loans funds and small business opportunities are covered elsewhere. 2. The Federal Register is the daily encyclopedic…
08
201110 Basic Ideas About Fundraising
A post by James V. Toscano 1. Fundraising is not about Money. It’s about values, those of the Donor and those of the Organization. Getting alignment between donor values and organization values is the first task in developing a donor base. It’s the beginning of a lifelong relationship. 2. Don’t take the money and run. Fundraising is not one-way but about an exchange of values over time. The organization gets something– resources of the donor– and the donor gets something. Make sure you know what the donor needs if you want the relationship and the exchange to continue. 3. Results…
02
201112 of My Favorite Nonprofit Resources
Post by Dania Toscano Miwa There are many more than 12 but this is just a start. The first 3 are Minnesota based, if you are out of MN, skip to number 4. 1. The Principals and Practices for Nonprofit Excellence – This document is available courtesy of the Minnesota Council of Nonprofits, which is also an excellent resource for Minnesota Nonprofits. 2. MAP for Nonprofits– Also Minnesota specific, but many of the services they offer, like their board boot camp can be adapted for any board. There are also templates such as an Executive Director evaluation template, local board position openings and a…
05
2011Probabilities
Post by James V. Toscano Almost forty years ago, I was just settling in to the position of Vice President for Resource Development and Public Affairs at the Minneapolis Society of Fine Arts, then parent to the Minneapolis Institute of Arts, the College of Art and Design and the Children’s Theatre Company. An intercom from my secretary told me of my first visitor, whom she ushered politely into an office not quite furnished. As we stood among the packing cases, this older gentleman beamed as he handed me a check for $2.2 million, told me how happy he was to do so, and…
29
2011Why Does a Nonprofit Board Need Young People?
Post by Dania Toscano Miwa I do a lot of board recruiting. A LOT. One of the most common questions I get from those already on the board in question is “Why do I want a college student or young professional on the board? What value does he/she bring?” While it’s true that most young professionals cannot write a 5 digit check to an organization, is money really the only thing of value we gain from our Board of Directors? Assuming a nonprofit organization has the right young individual for board service, it can be a mutually beneficial experience. The…