Category Archives: Fundraising


Sep

18

2012
Guest Post from the UK – Is Offline Fundraising Needed in The Current Online Era?

Guest Post from the UK – Is Offline Fundraising Needed in The Current Online Era?

 Post by Alison Richmond Where do you go to raise money? Traditional wisdom says TV commercials, mail-in forms and even door-to-door. But things are changing in the age of the internet – virtual giving is growing. Once considered a luxury, online fundraising is now a standard procedure for most charities and other non-profit organizations. Online fundraising has netted over €15 billion since 2010, a number that only continues to rise with the increasing prevalence of paperless banking.* So what’s the appeal? For one, online fundraising is easy and convenient. It requires no “sales pitch” and no haggard afternoons standing on street…

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Sep

10

2012

Moving the Needle

 A post by James V. Toscano In an article in Nonprofit Quarterly, “Strategic Philanthropy: Who Wins and Loses?” Prentice Zinn, using a variety of reasons, outlines the argument against funding sources alone deciding where to focus their grants as part of their version of a  strategic initiative, often involving outcomes measurement and scaling up service. In a trenchant major point, he states: “Today, the field of philanthropy is seeing a relative explosion of conversations, debate, and reflection about how it can be more effective. Add to this rich exchange of information a dose of organizational narcissism, careerism, and peer pressure…

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Aug

17

2012

Two Themes – Part Two

 A post by James V. Toscano Research shows that there is additional private funding for nonprofits available from donors interested in high-level impact investing. We also know another significant potential is the switching of existing donations to these very same high impact investments. Estimates of both reach approximately $50 billion, about one-sixth of current private donations. Now, the redoing of government funding and appropriations for social impact guarantees and/or for impact bonding funds is happening. Some of these new revenue arrangements need intermediaries, some get payback only if success is achieved, but all have one element in common: the achieving…

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Jul

26

2012
Why Your Nonprofit Should Try Out Social Media for Fundraising

Why Your Nonprofit Should Try Out Social Media for Fundraising

 A post by Ifdy Perez Many nonprofits are standing at the threshold, unsure of whether investing time and money in the “social media thing” is worth it. Nonprofits have important missions to accomplish, so adding something onto their already jam-packed schedules or finding room in an already stretched-out budget makes it less appealing. With this post, I wanted to help start a dialogue with nonprofits on the fence about social media. Here are 4 reasons why your nonprofit should consider jumping on the social media train. It’s Where the People Are Each year, the number of people who join social…

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Jul

23

2012

Donor Stewardship Mnemonics

 A post by James V. Toscano mne·mon·ics: the process or technique of improving or developing the memory.  The Four R’s:  Retention = Reporting, Rewarding, Renewing Donor retention is one of the most important tasks in the development responsibilities of a nonprofit organization. After substantial effort in terms of time and resources, translating suspects into prospects and prospects into donors is one of the great accomplishments in fund-raising. Cultivation and solicitation of new donors are among the great skills of the fund-raising community. To retain and upgrade the donor becomes the significant ongoing task, and many organizations fail in this essential activity….

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Jul

12

2012

Advanced Fundraising Mnemonics

 A post by James V. Toscano mne·mon·ics: the process or technique of improving or developing the memory.  In this outing, we go from alliterative letters, e.g. WWW, PPPP, to catch phrases to capture more complex fundraising concepts. We often use catch phrases to provide the key to lists or formulations, e.g. “”My Very Educated Mother Just Served Us Nine Pizzas,” gives us the clues we need to list the planets in order from the sun, at least the old order of planets before Pluto got thrown out!  The Roles of the Board Prince Paul Favors Fresh Oranges  There is frequent…

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Jun

28

2012

Useful Fundraising Mnemonics

A post by James V. Toscano mne·mon·ics: the process or technique of improving or developing the memory. While fundraising is a complex process, there are certain devices that jog the memory when working in specific situations. Over the years, I have developed a number of these memory-jogging simplicities to ensure sophisticated processes. Here are two: the 3A Rule and the 4P Rule. The Three A Rule: 1. Ask: It’s amazing how much planning, scenarios and time are spent in setting up cultivation of a prospect that never results in an ask. Until you ask. you are an empty shell, an…

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Jun

22

2012
Thoughts on Twive & Receive

Thoughts on Twive & Receive

 A post by Dania Toscano Miwa I had a great time representing the Animal Humane Society for Minneapolis and getting Minnesota even more recognition on the national philanthropy map. However, it truly had very little to do with me. The Animal Humane Society’s donors are the real hero’s of the day and I want to yet again publically extend my sincere thanks to them. THANK YOU!


Jun

12

2012

Ten Conditions for Success in Fundraising

The Good Counsel  A post By James V. Toscano 1. A Strong Vision/ Mission that articulates an appealing and attractive value proposition for those donors and prospects sharing similar values. Donors are attracted to Mission-driven organizations. 2. Program Quality. With all of the hoopla and buzz on other aspects of performance, quality still counts and separates the winners from the losers. Empirical markers of quality, such as outstanding inputs, processes, people and results clearly result in success and boost the potential for funding. 3. Board Leadership/ Management. Nothing beats an engaged, active, fundraising board and a committed director. Charisma helps, although…

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