Category Archives: Communications


Jun

06

2017

Increasing Donor Loyalty

Second in a series One of the most important and efficient ways to maintain and increase current revenue is in the retention of existing donors. Blackbaud estimates that it costs 6-7 times more to acquire a new donor than to retain an existing donor. A new donation offers up the promise of a long-term relationship. Like a friendship it must be two-way, worked on, mutually rewarding, respectful meaningful, and above all, loyal. Yet we lose many donors, often because the two-way character of the relationship is not understood. The latest report from the 2016 Fundraising Effectiveness Survey of the Urban Institute…

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Jan

02

2013
A Recap – The Most Popular Posts in 2012

A Recap – The Most Popular Posts in 2012

Happy New Year! In looking back over last year, Jim and I were interested to see what resonated with our readers the most and are eager to hear what topics our readers wished we’d written about. (The comment box below is a great place to let us know what you’d like to read more about, or if you’d prefer, send me an email at Dania(@)ToscanoAdvisors.com.) These are the top five most read posts of last year. 1.  5 Myths about Social Media for Nonprofit Organizations 2. Why Does a Nonprofit Board Need Young People? 3. The Ten “Must” Agreements Between…

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Jul

26

2012
Why Your Nonprofit Should Try Out Social Media for Fundraising

Why Your Nonprofit Should Try Out Social Media for Fundraising

 A post by Ifdy Perez Many nonprofits are standing at the threshold, unsure of whether investing time and money in the “social media thing” is worth it. Nonprofits have important missions to accomplish, so adding something onto their already jam-packed schedules or finding room in an already stretched-out budget makes it less appealing. With this post, I wanted to help start a dialogue with nonprofits on the fence about social media. Here are 4 reasons why your nonprofit should consider jumping on the social media train. It’s Where the People Are Each year, the number of people who join social…

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May

23

2012
5 Myths About Social Media for Nonprofit Organizations

5 Myths About Social Media for Nonprofit Organizations

 A post by Dania T. Miwa 1.     Social media is a great way to fundraise. While I agree it can be a great tool to reach potential donors and I have even seen a successful twitter fundraising campaign or two, what is typically more common is Nonprofits using social media as a stewardship tool to connect donors and constituents to the mission of an organization and help them to feel connected. Donations may in fact come out of that as a byproduct of good stewardship, but it is usually a secondary outcome 2.     Social media will get people…

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Mar

14

2012
Nature Conservancy: Cavorting in Sea, Surf and Deep Manure

Nature Conservancy: Cavorting in Sea, Surf and Deep Manure

 A post by James V. Toscano Certain specific demographic cohorts flock to the annual swimsuit issue of Sports Illustrated each year, presumably to experience nature and the environment up close. Some of our friends at Nature Conservancy were intrigued with the demographics of these readers, clearly holding the prospect of adding to NC constituency and donors, so they entered into a three-pronged sponsorship of this year’s swimsuit edition with the magazine and a high-end luxury website.


Feb

13

2012

A New Beginning?

 A post by James V. Toscano Memorial and honor gifts, the subject of a recent post, are kissing cousins to those hot responder gifts that arrive moments after catastrophe occurs. Now we hear that the Red Cross, with a pool of about 500,000 such donors, will join analysts at the Wharton School  to discover messaging and tools to increase response rates from this group, typically only 10% the next year. Such donors are “the single biggest channel through which we can acquire new donors is in response to a disaster,” according to their senior director of market intelligence , although…

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Jan

19

2012
Guest Post – The Best Advice to Achieve Success

Guest Post – The Best Advice to Achieve Success

 Post by Gary Gilson When I headed the Minnesota News Council I heard what I consider the best advice for a nonprofit on how to achieve success. I was in Denver to conduct an ethics workshop for managers of public radio stations in the far west, and I heard a Washington, D.C.-based consultant tell them the two most important things they could do: 1) convince their audience that the station belonged to the listeners, not to the management, and 2) take risks to grow, even if risks meant incurring debt. In other words, a nonprofit had to be entrepreneurial to…

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Nov

02

2011

12 of My Favorite Nonprofit Resources

  Post by Dania Toscano Miwa There are many more than 12 but this is just a start. The first 3 are Minnesota based, if you are out of MN, skip to number 4. 1. The Principals and Practices for Nonprofit Excellence – This document is available courtesy of the Minnesota Council of Nonprofits, which is also an excellent resource for Minnesota Nonprofits. 2. MAP for Nonprofits–  Also Minnesota specific, but many of the services they offer, like their board boot camp can be adapted for any board.  There are also templates such as an Executive Director evaluation template, local board position openings and a…

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Jul

27

2011

Social Media and Organizational Professionalism

Post by Dania Toscano Miwa Professionalism has been completely redefined as social media, and online networks have changed the way we interact with one another. What is professional and what is personal are now much harder to distinguish. Professional/personal lines are blurred online with both friends and colleagues on professional and personal sites. (See my description on Twin Cities Young Nonprofit Professionals Network Blog, here.)


Jul

19

2011
To Give…And Receive

To Give…And Receive

  Post by James V. Toscano When I was a young…and presumptuous….development officer, I remember saying such smart alec, cynical things about donors as“They say they don’t want to be thanked for their donation, but just forget to send them a letter.”Or “Just leave their name off the annual report, or misspell it, and you’ll see!” I was really on to something, only backwards! Development is not a one-way relationship. It is an exchange. An exchange of values. It is always two-way. Marketing expert, Armand Lauffer says, “Exchange is a process whereby individuals and/or organizations associate in order to achieve shared or complementary objectives.” In development, exchange…

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