18
2011Constituency: They May be Sitting Right in Front of You
Post by James V. Toscano As part of a group organizing a development office for The Saint Paul Chamber Orchestra years ago, I ran a number of mailing lists by the committee. Certainly all agreed that season ticket holders were clearly a prime constituency. When we got to the single ticket buyer list, derisive comments emanated from staff about a “dog list.” “If they can’t even afford season tickets, they’re nowhere near giving us money” went up the dismissive cry. “Wait a minute.” chimed in the volunteer fundraising consultant, “Who’s to say that not buying a season ticket disqualifies them?…
08
2011Give Something They CAN’T Throw Away
Post by James V. Toscano A number of years ago, we had a prospect interested in donating a significant piece of equipment to our healthcare organization. The prospect and his spouse had been long-time patients — grateful patients, who had established a solid history of generous giving. The husband was self-made, having risked all on a new business, which he built from scratch into a major player in his industry, then sold, with enough to make the couple secure and (not always the case with every such retired entrepreneur) very generous to the community. At the appointed hour at his…
03
2011“Bah, Humbug!! — Ebenezer Scrooge May Have Been Right”
Post by James V. Toscano Just after he responded to those two proper gentlemen, asking for an end of year donation for the poor, with his classic, “Bah, Humbug !” Ebenezer Scrooge must have mumbled under his breath, “The only time I hear from them is when they need money.” How many of your donors might say the same thing? If the objective of our efforts is a long-term, productive relationship with our donors, then something more than the periodic appeal is required of us. We need to know and understand our constituents’ “visions,” their dreams. We need to reinforce…
27
2011Social Media and Organizational Professionalism
Post by Dania Toscano Miwa Professionalism has been completely redefined as social media, and online networks have changed the way we interact with one another. What is professional and what is personal are now much harder to distinguish. Professional/personal lines are blurred online with both friends and colleagues on professional and personal sites. (See my description on Twin Cities Young Nonprofit Professionals Network Blog, here.)
19
2011
To Give…And Receive
Post by James V. Toscano When I was a young…and presumptuous….development officer, I remember saying such smart alec, cynical things about donors as“They say they don’t want to be thanked for their donation, but just forget to send them a letter.”Or “Just leave their name off the annual report, or misspell it, and you’ll see!” I was really on to something, only backwards! Development is not a one-way relationship. It is an exchange. An exchange of values. It is always two-way. Marketing expert, Armand Lauffer says, “Exchange is a process whereby individuals and/or organizations associate in order to achieve shared or complementary objectives.” In development, exchange…
11
2011
What Really Provokes a Donation? It Isn’t About Money!!
Post By James V. Toscano A new non-profit organization with a Board of dedicated, eager, enthusiastic true believers once asked me to review their emerging development plan. One of the first things they wanted to do, as soon as they could afford it, was to buy a mailing list of the “50,000 Richest Individuals in the United States”! Obviously well-intensioned but off on the wrong foot, they planned to write a letter to each of them, figuring that at least 10-20% would send a thousand dollars. Where did they get these assumptions? Mostly out of blind optimism about their cause. My dilemma centered on how not…
05
2011
The 39 Steps
Post by James V. Toscano The following is a teaching tool to be used with potential solicitors after research has been done, after ratings have been done by a committee, and after a campaign has been organized. It assumes a team of two persons making the call: a peer volunteer and a professional staff person expert in the substance of the campaign, not often a development officer. Two volunteers could make the call, but it is always better to have one peer and one professional, the president or executive director, and a board member. This is part of a larger…
30
2011
Results, Results, Results
A post by James V. Toscano The director of a start-up nonprofit was livid, “We worked our —— off trying to do something real for AIDS victims, and all the donations still go elsewhere…to the big boys.” What’s going on here? Certainly we’ve all heard it before, but why do, indeed, most of the major gifts go to the brand names? History, tradition, elite boards…sure. Above all is predictability of results, and, even more to the point, the results themselves. Major donors don’t fund need, they fund results, or, sometimes, the strong promise of results. Certainly there must be legitimate societal need. There must also be…
29
2011
The Leadership Dilemma
Post by Dania Toscano Miwa One of the things I’ve noted in my time in the Nonprofit sector is NOT the lack of leadership, but the lack of effective leadership: leaders who trust their staff implicitly with responsibilities and skills for which they were hired. Often, the President/CEO/Executive Director who lacks this trust and interferes in the work of subordinates is not as well positioned to perform these very tasks, thus sub-optimizing the overall effort. I often hear my 20’s and 30’s something peers complaining of being stifled in their careers, not being encouraged to build their skill sets to…
26
2011
The Courage of the Lead Gift
Post by James V. Toscano There’s a special breed of donor, possessing courage, commitment and vision, who is capable of a lead gift in a major campaign. Most donors are not. Often when asked for a major gift, the prospect responds with a question: “Who else has given?” It’s a logical request from the prospect’s point of view. There’s a cascade of implicit questions behind the one we’re asked. Who among her/his peers is leading this campaign? Who else thinks that this is such a good idea that they’re putting good money into it? How many others are on this…