08
2020
End of Year Appeal Letters
Did you know many people don’t read most of your end of year appeal letter? They skim. This means you need to make sure your key points are in the most skimmed area, and are direct and actionable. Letter writing for fundraising appeals can feel daunting and high stakes, especially this year. I find the most success is writing my letters based on how I would want to receive them. Not too dry and stuffy, not alarmist and above all make them engaging, make me want to keep reading. They should be about me, the reader and my relationship with…
14
2014
Creating a Culture of Philanthropy
Everyone these days appears to be using the concept of a “Culture of Philanthropy” to get the point across that nonprofit organizations rely on resources and relationships for their sustenance, if not their existence. When googled, the concept receives 461,000 entries, seemingly mostly from consulting firms seeking business. The phrase is a great summary of what nonprofits are all about, especially in a procedural way. Substantively, we research, we teach, we feed, we exhibit, we heal, we preach, we tinker—we do many things benefitting civil society. Procedurally, we’re being told that our culture—our beliefs, opinions, values, orientations, relationships, and interactions—needs…
05
2013Feature Article in Pollen
We just wanted to share some great news, Jim was featured in the latest issue of Pollen! You can read his article on the Ten Threats and Distractions for Nonprofits here.
16
2013The Ten Requisites for Conducting a Capital Campaign
A Posting by James V. Toscano Capital Campaigns, which, for purposes here, include endowment as well, used to be a once-in-a-lifetime event. One could expect one’s religious institution, alma mater, cultural center and favorite charity to solicit a capital donation once. Now, there’s a certain circularity cycling capital campaigns every x years. An institution of higher education near to my home has just gone over its $500M goal and is celebrating. It is simultaneously planning its next campaign, perhaps in five to seven years.
02
2013
A Recap – The Most Popular Posts in 2012
Happy New Year! In looking back over last year, Jim and I were interested to see what resonated with our readers the most and are eager to hear what topics our readers wished we’d written about. (The comment box below is a great place to let us know what you’d like to read more about, or if you’d prefer, send me an email at Dania(@)ToscanoAdvisors.com.) These are the top five most read posts of last year. 1. 5 Myths about Social Media for Nonprofit Organizations 2. Why Does a Nonprofit Board Need Young People? 3. The Ten “Must” Agreements Between…
29
2011A Baker’s Dozen: New Year Resolutions for the Development Officer
Post By James V. Toscano 1. I will always remember that it’s the donor’s money. 2. I will always remember that fundraising is about the donor, not me. 3. I will always remember that donors need to be thanked and feel wanted as a vital element in the organization. 4. I will learn to cherish volunteers.
28
2011The New Nonprofit
Post by James V. Toscano We often hear of Creation Myths. Genesis has two; most southwestern tribes’ creation involves turtles; and Asians attribute their origins to complex deities. In the U. S., we have creation and creator stories, such as presidents who can’t tell a lie, clearly ancient history. Mythologies of the American Dream, streets paved with gold, two chickens in every pot, and, more recently, high tides raising all boats motivate us to specific actions. Idealistically, we could frame “Destination Myths” about where we would like to go as a society. What does the future hold for us and…
23
2011Through The Eye Of The Needle
Post by James V. Toscano Through the Eye of the Needle Legions of nonprofit board members think of involvement in fundraising as an unnatural act, while development officers think of it as getting the camel through the eye of the needle. Hundreds of articles on boards and fundraising have been published in the last few years. Many admonish board members to do what they’re legally supposed to do. More helpful articles try teaching board members that they can help and lead in development efforts. Some of these pieces suggest steps to train board members. Here’s my compilation and thoughts on…
05
2011Probabilities
Post by James V. Toscano Almost forty years ago, I was just settling in to the position of Vice President for Resource Development and Public Affairs at the Minneapolis Society of Fine Arts, then parent to the Minneapolis Institute of Arts, the College of Art and Design and the Children’s Theatre Company. An intercom from my secretary told me of my first visitor, whom she ushered politely into an office not quite furnished. As we stood among the packing cases, this older gentleman beamed as he handed me a check for $2.2 million, told me how happy he was to do so, and…
26
2011
The Courage of the Lead Gift
Post by James V. Toscano There’s a special breed of donor, possessing courage, commitment and vision, who is capable of a lead gift in a major campaign. Most donors are not. Often when asked for a major gift, the prospect responds with a question: “Who else has given?” It’s a logical request from the prospect’s point of view. There’s a cascade of implicit questions behind the one we’re asked. Who among her/his peers is leading this campaign? Who else thinks that this is such a good idea that they’re putting good money into it? How many others are on this…