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Mar 2012Nature Conservancy: Cavorting in Sea, Surf and Deep Manure
A post by James V. Toscano Certain specific demographic cohorts flock to the annual swimsuit issue of Sports Illustrated each year, presumably to experience nature and the environment up close. Some of our friends at Nature Conservancy were intrigued with the demographics of these readers, clearly holding the prospect of adding to NC constituency and donors, so they entered into a three-pronged sponsorship of this year’s swimsuit edition with the magazine and a high-end luxury website.
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Mar 2012We’re All Development Officers Now!
A post by James V. Toscano A much emailed and referenced article from McKinsey Quarterly by Tom French, Laura LaBerge and Paul McGill, “We’re all marketers now,” stresses the need for commitment from everyone in an organization to fully engage customers. The authors advocate a total organizational approach to marketing. Quoting the article: “…customers no longer separate marketing from the product—it is the product…In the era of engagement, marketing is the company.”
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Feb 2012Does the Slippery Slope Start with Trash?
A post by James V. Toscano Once upon a time, there existed a fairytale love fest between nonprofit organizations and the municipalities in which they operated. Reciprocity was the rule, encouragement the standard. Access to tax-exempt municipal bonding had to be one of the great added benefits of this relationship, especially to those high budget, capital-intensive groups such as hospitals, colleges and museums. Cities and towns recognized the major contributions made to their citizens by nonprofit organizations. Health, education, and culture are necessities for any growing region trying to attract investment, business and an educated work force, with many other…
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Feb 2012A New Beginning?
A post by James V. Toscano Memorial and honor gifts, the subject of a recent post, are kissing cousins to those hot responder gifts that arrive moments after catastrophe occurs. Now we hear that the Red Cross, with a pool of about 500,000 such donors, will join analysts at the Wharton School to discover messaging and tools to increase response rates from this group, typically only 10% the next year. Such donors are “the single biggest channel through which we can acquire new donors is in response to a disaster,” according to their senior director of market intelligence , although…
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Jan 2012Memorial and Honor Gifts
A post by James V. Toscano TRADITIONS. Couples getting married usually are “registered” at places ranging from Tiffany to Target. Now along comes a story in the Wall Street Journal about couples who “have everything” registering on such sites as the Heiffer Project and Oxfam. The Journal tells us of a prospective bride who forgoes a bachelorette party for one of decorating cupcakes for the homeless. Lucette Lagnado, the reporter, observes on extending the traditional formula to “Something old, something new, something borrowed and something blue,’ by adding ‘something to give to charity.” However, the latest daughter in the Post…
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Jan 2012Guest Post – The Best Advice to Achieve Success
Post by Gary Gilson When I headed the Minnesota News Council I heard what I consider the best advice for a nonprofit on how to achieve success. I was in Denver to conduct an ethics workshop for managers of public radio stations in the far west, and I heard a Washington, D.C.-based consultant tell them the two most important things they could do: 1) convince their audience that the station belonged to the listeners, not to the management, and 2) take risks to grow, even if risks meant incurring debt. In other words, a nonprofit had to be entrepreneurial to…
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Jan 2012Ten Thoughts on Retirement/Leadership Transition
Post by James V. Toscano With one-third of all Executive Directors reporting they will be leaving their positions in the next few years, I advance the following thoughts on retirement, now having retired this month for the third time. 1. Ensure that the Board of Directors has agreed to a succession policy and plan for top executive leadership well in advance of any announced departure. The Executive Director will probably need to initiate this policy, while board leadership needs then to jump in early and take responsibility. 2. Always nurture and work hard to develop all internal talent…
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Jan 2012Guest Post – Three Keys to a Successful Capital Campaign
Post by Linda Lysakowski, ACFRE 1. Recruit the best volunteer leadership for your campaign. The campaigns that have the best volunteer leaders are the most successful ones. Don’t just choose a leader because they love your organization or because they are a “big name in town.” I’ve seen both of these cases and they are always disastrous. On the other hand, one of my clients ran a very successful capital campaign, having never done annual fundraising, with no staff and a committed but not influential board. The secret? They recruited an “honorary” campaign chair that was influential enough to…
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Dec 2011A Baker’s Dozen: New Year Resolutions for the Development Officer
Post By James V. Toscano 1. I will always remember that it’s the donor’s money. 2. I will always remember that fundraising is about the donor, not me. 3. I will always remember that donors need to be thanked and feel wanted as a vital element in the organization. 4. I will learn to cherish volunteers.
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Dec 2011Ten Predictions for the Nonprofit Sector in 2012
Post by James V. Toscano • Our total number of nonprofit organizations will increase. The number of 501 C(3)s going inactive or out of business will also increase. This is normal in this dynamic sector. What will be telling is that the numbers in both areas will increase dramatically. With more people marginalized, boomers who want to start new and novel nonprofit organizations beginning to retire, and the supply of idealistic young people interested in work in the sector increasing, a boom in new nonprofits is underway. At the same time, an increasing number of nonprofits will not have sufficient…