A New Beginning?

 A post by James V. Toscano Memorial and honor gifts, the subject of a recent post, are kissing cousins to those hot responder gifts that arrive moments after catastrophe occurs. Now we hear that the Red Cross, with a pool of about 500,000 such donors, will join analysts at the Wharton School  to discover messaging and tools to increase response rates from this group, typically only 10% the next year. Such donors are “the single biggest channel through which we can acquire new donors is in response to a disaster,” according to their senior director of market intelligence , although…

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