We Call Ourselves Something We’re Not – Ten New Names

The name “Nonprofit” has nothing really relevant to what our organizations really do. Clearly, we do not dispense profits to shareholders, but is that the real distinction we wish to make to distinguish ourselves from business? A side excursion to Roget’s under “nonprofit” yields, among others, “worthless” and “unsuccessful.” (Roget’s 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.) Or, more important, is this the name by which we really want to be known? If so, we can go back to the debates as to whether there should be a hyphen somewhere in the name. However, I…

Read More