23
2012
5 Myths About Social Media for Nonprofit Organizations
A post by Dania T. Miwa 1. Social media is a great way to fundraise. While I agree it can be a great tool to reach potential donors and I have even seen a successful twitter fundraising campaign or two, what is typically more common is Nonprofits using social media as a stewardship tool to connect donors and constituents to the mission of an organization and help them to feel connected. Donations may in fact come out of that as a byproduct of good stewardship, but it is usually a secondary outcome 2. Social media will get people…
26
2011
The Courage of the Lead Gift
Post by James V. Toscano There’s a special breed of donor, possessing courage, commitment and vision, who is capable of a lead gift in a major campaign. Most donors are not. Often when asked for a major gift, the prospect responds with a question: “Who else has given?” It’s a logical request from the prospect’s point of view. There’s a cascade of implicit questions behind the one we’re asked. Who among her/his peers is leading this campaign? Who else thinks that this is such a good idea that they’re putting good money into it? How many others are on this…