A New, Old Fear

Since the great recession of 2007-2010, gifts to charities have changed in subtle ways. Not only was there a temporary reduction in overall totals, but the mix has also changed. The interior and shape of the gift pyramid have changed. Donor behavior has changed. There are many bright spots as we emerge from the crisis. We hear many accounts of increases in digital giving, often in small amounts, although in larger numbers. Certain “days” resound with increasing totals, such as the Give to the Max and Giving Tuesday. Crowd-funding may be a new avenue, or a temporary fad. We also…

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