11
2012Book Review
A Review by James V Toscano Linda Lysakowski, ACFRE, is well-known to us all. One of the few development professionals to have the Advanced Certified Fund Raising Executive distinction, she is prolific in her writing, distinguished in her consulting and highly esteemed in her teaching. In Fundraising for the Genius (and here it’s for the genius in us all), Lysakowski has truly given us a gift, a tour de force, a comprehensive, knowledgeable, wise and practical overview of the elements of resource development. A definitive look at what we do!
03
2012
Guest Post – Three Keys to a Successful Capital Campaign
Post by Linda Lysakowski, ACFRE 1. Recruit the best volunteer leadership for your campaign. The campaigns that have the best volunteer leaders are the most successful ones. Don’t just choose a leader because they love your organization or because they are a “big name in town.” I’ve seen both of these cases and they are always disastrous. On the other hand, one of my clients ran a very successful capital campaign, having never done annual fundraising, with no staff and a committed but not influential board. The secret? They recruited an “honorary” campaign chair that was influential enough to…