Guest Post – Is It Time For New Terminology?

 A post by Jim Thalhuber In a recent Harvard Business Review posting (HRB Blog Network, January 14, 2013), author Deborah Mills-Scofield argues that the historical distinction between “social” and “non-social” businesses, and “purpose” vs. “profit” is artificial and antiquated.  Ms. Mills-Scofield cites several examples of companies that “profitably and purposefully balance doing well and doing good,” including Patagonia, Virgin and Cemex. Right on, Ms. Mills-Scofield!  And I would add to your list the terms “nonprofit” and “for-profit.”