“Bah, Humbug!! — Ebenezer Scrooge May Have Been Right”

 Post by James V. Toscano Just after he responded to those two proper gentlemen, asking for an end of year donation for the poor, with his classic, “Bah, Humbug !” Ebenezer Scrooge must have mumbled under his breath, “The only time I hear from them is when they need money.” How many of your donors might say the same thing? If the objective of our efforts is a long-term, productive relationship with our donors, then something more than the periodic appeal is required of us. We need to know and understand our constituents’ “visions,” their dreams. We need to reinforce…

Read More