Jul
19
2011
To Give…And Receive
Post by James V. Toscano When I was a young…and presumptuous….development officer, I remember saying such smart alec, cynical things about donors as“They say they don’t want to be thanked for their donation, but just forget to send them a letter.”Or “Just leave their name off the annual report, or misspell it, and you’ll see!” I was really on to something, only backwards! Development is not a one-way relationship. It is an exchange. An exchange of values. It is always two-way. Marketing expert, Armand Lauffer says, “Exchange is a process whereby individuals and/or organizations associate in order to achieve shared or complementary objectives.” In development, exchange…