Oct
29
2012
What Would Adam Smith Say?
A post by James V. Toscano The headline reads: “A Scoop of Social Responsibility: Ben and Jerry’s the B Corp” The NonProfit Quarterly’s Nonprofit Headlines goes on to report that Unilever’s Ben and Jerry’s Ice Cream Company is the first sub of a publicly traded corporation to be certified as a B corporation. And what is a B Corporation? The B Corporation website is quite explicit: “B Corp certification is to sustainable business what Fair Trade certification is to coffee or USDA Organic certification is to milk. B Corps are certified by the nonprofit B Lab to meet rigorous standards of…