Sep
18
2012
Guest Post from the UK – Is Offline Fundraising Needed in The Current Online Era?
Post by Alison Richmond Where do you go to raise money? Traditional wisdom says TV commercials, mail-in forms and even door-to-door. But things are changing in the age of the internet – virtual giving is growing. Once considered a luxury, online fundraising is now a standard procedure for most charities and other non-profit organizations. Online fundraising has netted over €15 billion since 2010, a number that only continues to rise with the increasing prevalence of paperless banking.* So what’s the appeal? For one, online fundraising is easy and convenient. It requires no “sales pitch” and no haggard afternoons standing on street…