Ten Insights into Fundraising Among Boomers and Elders

 A Post from James V. Toscano As a person born before 1946, I am part of that group referred to as the “lost,” “quiet” and some of us, “greatest” generation. Marketers often call us “seniors” or “elders.” Given the great American Indian tradition of respect for elders, I prefer that term and will use it throughout. The Boomers, born between 1946 and 1964, subject of a mountain of studies and opinion pieces, are now coming into their own. They’re the richest generation ever, thought to have over $40 trillion to leave to the next generation. They, with my generation, make…

Read More