01
2013Ten Insights into Fundraising Among Boomers and Elders
A Post from James V. Toscano As a person born before 1946, I am part of that group referred to as the “lost,” “quiet” and some of us, “greatest” generation. Marketers often call us “seniors” or “elders.” Given the great American Indian tradition of respect for elders, I prefer that term and will use it throughout. The Boomers, born between 1946 and 1964, subject of a mountain of studies and opinion pieces, are now coming into their own. They’re the richest generation ever, thought to have over $40 trillion to leave to the next generation. They, with my generation, make…
26
2011Being Thankful
Post by Dania Toscano Miwa I apologize that the post for last week is a bit late. I’ve been trying to put in to words what it is I’m most thankful for. It’s been hard for me to find words that encompass a mission driven sector. Many who’s staff and volunteers spend most of their waking hours not thinking about how to make money, but how to stretch every last dollar the farthest it can go to make the biggest impact.
05
2011
The 39 Steps
Post by James V. Toscano The following is a teaching tool to be used with potential solicitors after research has been done, after ratings have been done by a committee, and after a campaign has been organized. It assumes a team of two persons making the call: a peer volunteer and a professional staff person expert in the substance of the campaign, not often a development officer. Two volunteers could make the call, but it is always better to have one peer and one professional, the president or executive director, and a board member. This is part of a larger…