Constituency: They May be Sitting Right in Front of You

 Post by James V. Toscano As part of a group organizing a development office for The Saint Paul Chamber Orchestra years ago, I ran a number of mailing lists by the committee. Certainly all agreed that season ticket holders were clearly a prime constituency.  When we got to the single ticket buyer list, derisive comments emanated from staff about a “dog list.” “If they can’t even afford season tickets, they’re nowhere near giving us money” went up the dismissive cry. “Wait a minute.” chimed in the volunteer fundraising consultant, “Who’s to say that not buying a season ticket disqualifies them?…

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