Constituency Development

Nonprofits need constituency: board, volunteers, members, workers, clients, donors, patrons, committee members, ticket buyers, patients, endowers, friends, media, opinion leaders— from all quarters of society. Increasing competition makes this harder to achieve.

We work with clients to create imaginative and detailed marketing, communications and public relations action plans. Critical to successful increases in constituency is market positioning and messaging. Given our understanding of the forces motivating constituency behavior, we combine analysis of competitive forces in the marketplace, interviews of opinion leaders and other relevant individuals and groups, into the development of messaging and positioning.

From this, marketing and communication plans are finalized, and often include such activities as membership drives, point of entry programs,special events, social media, fundraising materials, mass media ads, crowd-funding and other experiences, all within overall brand development and reinforcement.