Ten Ways to Find New Donors

The third essay in a series by Dania Toscano Miwa and Jim Toscano We all want new donors—as many as possible!!! We all need new donors—as many as possible to replace those who didn’t renew and more. We all hope for new donors—as many as possible to help us finance new, important projects. In the last essay we talked about retention. Now we will focuson recruitment. How then do we go about finding donors? That often depends on how sophisticated your existing donor program is, how much resource and time you can devote to discovery, cultivation and solicitation, and how…

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